Havas Health names Carola Salvato as GM of Havas Life Italy
Havas Health has appointed former-TBWA Group Italy director of healthcare Carola Salvato as general manager of Havas Life Italy with immediate effect.
Based in the main officer in Milan and reporting to Havas Health Europe CEO Ben Davies, Salvato is now tasked with growing the agency with a particular focus on digital solutions and strategic partnerships with clients.
As director of healthcare at TBWA Group Italy Salvato helped grow the start-up division, she has 16 years of integrated marketing experience with a background in both consumer and wellness. During her career Salvato has held roles with SaluteBessessere Network, Dedalus, and McCann Healthcare.
“I’m thrilled Carola is joining Havas Life, she brings a real energy and enthusiasm that is infectious. In her previous role, she was massively successful in building and leading the healthcare business and she makes a great addition to the team in Italy,” said Davies.
Salvato added: “It’s an exciting time to be joining Havas Life, building on the network momentum and pursing new opportunities in Italy.”
The appointment follows this week’s news that Havas Heath has updated the brand identity for its Heatlh4Brands (H4B) network.