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Do The Green Thing

Do The Green Thing WWF Earth Hour poster campaign: Question Mark by Sophie Thomas

By Angela Haggerty, Reporter

March 14, 2013 | 4 min read

Creative environmental charity Do The Green Thing has announced it is running 23 custom-designed posters, one each day in March in the build-up to WWF Earth Hour on 23 March.

Do The Green Thing WWF Earth Hour poster: Question Mark

On that date the environmental campaigners are encouraging people to switch their lights off from 20:30 in support of future sustainability, with The Drum running each poster on the morning of its release.

For her poster, Sophie Thomas, co-director of design at the RSA, recycled plastic waste to encourage others to do likewise.

"These attractive little pieces of plastic flotsam are testimony to our love of the disposable and attachment to plastic as a wonder material. But they are also an environmental reflux of something we have thrown away and not given any further thought to," she said

"All these pieces were part of the estimated 10% of our plastic waste that ends up in the sea; washed in from landfill sites. Plastic should not be in landfill. Use your consumer power to push for change. If you can recycle it do, and if you can’t take it back to the shop and ask why they are selling you something that has to be put in the rubbish. This flotsam is testimony that there is no away."

Confirmed contributors are:

Tom Uglow, creative director at Google

Patrick Cox, designer of the London 2012 logo

Michael Bierut, Pentagram Partner and Co-Founder of Design Observer

Eddie Opara, Pentagram Partner and in Fast Company's 100 most creative people in business list

Su Huntley and Donna Muir, artists

Andrew Rae, illustrator at Peepshow and designer of Monkey Dust

Pete Fowler, illustrator and world-renowned monster creator

Dan Norris and Rachel Shaugnessey, creative directors, Wieden + Kennedy

Dan Germain, Creative Director, Innocent

Dean Chalkley, fashion photographer

Marina Willer, Pentagram Partner

Domenic Lippa, Pentagram Partner

Emily Oberman, Pentagram Partner

Harry Pearce, Pentagram Partner

Joe Stephenson, designer

Sophie Thomas, Co-Head of Design at the RSA

Steven Qua, designer

Hiromi Suzuki, illustrator

Angus Hyland, Pentagram Partner

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