Creative environmental charity Do The Green Thing has announced it is running 23 custom-designed posters, one each day in March in the build-up to WWF Earth Hour on 23 March.
On that date the environmental campaigners are encouraging people to switch their lights off from 20:30 in support of future sustainability, with The Drum running each poster on the morning of its release.
For her poster, Sophie Thomas, co-director of design at the RSA, recycled plastic waste to encourage others to do likewise.
"These attractive little pieces of plastic flotsam are testimony to our love of the disposable and attachment to plastic as a wonder material. But they are also an environmental reflux of something we have thrown away and not given any further thought to," she said
"All these pieces were part of the estimated 10% of our plastic waste that ends up in the sea; washed in from landfill sites. Plastic should not be in landfill. Use your consumer power to push for change. If you can recycle it do, and if you can’t take it back to the shop and ask why they are selling you something that has to be put in the rubbish. This flotsam is testimony that there is no away."
Confirmed contributors are:
Patrick Cox, designer of the London 2012 logo
Andrew Rae, illustrator at Peepshow and designer of Monkey Dust
Dan Germain, Creative Director, Innocent
Dean Chalkley, fashion photographer
Domenic Lippa, Pentagram Partner
Harry Pearce, Pentagram Partner
Sophie Thomas, Co-Head of Design at the RSA