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Chessington World of Adventures Resort unveils app with Five by Five

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By Ishbel Macleod, PR and social media consultant

March 14, 2013 | 1 min read

Chessington World of Adventures Resort has unveiled a new mobile app to coincide with the launch of a new truck exposition.

To promote the launch of ZUFARI: Ride into Africa, Five by Five created the app for Chessington, which features a game that tests speed and memory skills by asking players to spot wildlife and select animals in the right sequence to win.

Mark Persad, Chessington World of Adventures Resort marketing manager, said: “ZUFARI: Ride into Africa! is a unique attraction; bringing together a thrilling off-road adventure with the wonders of rare African animals. We wanted to offer a simple and engaging mobile experience to bring ZUFARI to life for the whole family.”

The app is available for iPhone and Android.

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