The Drum brings you a round-up of some of the latest interesting creative work.
Every fortnight The Drum publishes a selection of new creative work. Now you can vote for the work you like best with the winners to feature in the next issue of The Drum (29 March).Submit your vote before Wednesday 20 March to guarantee your favourite makes it into the printed magazine.To submit work for future publication contact email@example.com.
CreditsBrand: The Times & The Sunday TimesTitle(s): The Sunday Times StyleAgency: Grey London, London, UKAgency website: http://www.grey.co.uk/ Executive Creative Director: Nils LeonardCreative Director: Dave Monk Additional credits: Creative team: Lex Firth & Jamie Starbuck Business Director: Tamsine Foggin Account Manager: Albert Ponnelle Creative producer: Shaun Musgrove Production house: Act 2Published: March 2013 Short rationale (optional): The Sunday Times’ Style Magazine’s Best Dressed List is shown off with a campaign from Grey London revolving around the concept of ‘Fashion Royalty’.
CreditsBrand: CalicoHeadline and copy text (in English): Consolidated, bespoke and updated; Lesniak Swann delivers a brand new group website for Social Housing client CalicoAgency: Lesniak Swann, Staffordshire, UKAgency website: http://www.lesniakswann.com Creative Director: Mark Lesniak Additional credits: Web Developers: Lee Denny, Chris EardleyPublished: February 2013Short rationale (optional): Lesniak Swann has consolidated three separate websites into one easy-to-manage, responsive site for Social Housing provider Calico.
CreditsBrand: The Royal British LegionTitle(s): Flying The Eiger: The Making Of...Agency: RAW ProductionsAgency website: http://www.rawproductions.tvCreative Director: Ryan WilkinsAdditional credits: Editor: Lexi PownerPublished: February 2013Short rationale (optional): A 15 minute short, created whilst filming a 90second Wingsuit Flying film to raise awareness for the The Royal British Legion.
Guerilla: Dentist Direct integrated campaign
CreditsBrand: Dentist Direct Agency: Guerilla, London/Newcastle, UKAgency website: http://www.guerilla.co.uk/Art Director: Geoff Foots Copywriter: Oeil Jumratsipa Additional credits: Project manager: Dan ApplebyPublished: November 2012 Short rationale (optional): Integrated advertising campaign for Dentist Direct which aims to drive enquires to the Colchester-based practice as well as promoting its new technologies and convenient appointment slots. The campaign includes outdoor media, bus advertising, press inserts, adverts, radio and direct mail door-drop to 30,000 households.
JWT London: Oxo "The Magic Cube" TV ad
CreditsBrand: OxoTitle(s): The Magic CubeAgency: JWT London, London, UKAgency website: http://jwt.co.uk/ Executive Creative Director: Russell RamseyCreative Director: David MastermanArt Director: Christiano NevesCopywriter: Bruno XavierAdditional credits: TV Producer: Carley ReynoldsPlanner (creative agency): Oliver Waterstone Business Director in Charge: Simone ForsterAccount Director: Adrian AshCreative Consultant: PESDirectors: Conkerco Production Company: AcademyPost Production: Electric Theatre CollectiveSound: 750mphMedia agency: StarcomMedia planner: Clare ColbourneExposure: National TV - UKPublished: March 2013Short rationale (optional): JWT London’s new advertising campaign for Oxo aims to position the brand as ‘The Magic Cube’. The animation shows how a sprinkling of Oxo can transform any combination of ingredients into a flavoursome meal.
Heehaw Digital: The Anne Rowling Regenerative Neurology Clinic website
CreditsBrand: The Anne Rowling Regenerative Neurology ClinicTitle(s): The Anne Rowling Clinic WebsiteAgency: Heehaw Digital, Edinburgh/London, UKAgency website: http://www.heehaw.co.ukCreative Director: Neil WurmelArt Director: Conan JohnstonPublished: January 2013 Short rationale (optional): Heehaw Digital launched a new site for the Ann Rowling Regenerative Neurology Clinic - a charitable University of Edinburgh research facility focusing on a wide range of neurological conditions. Anne Rowling, born in 1945, was the mother of the author JK Rowling, famous for her Harry Potter books. Anne died in 1990 from complications related to multiple sclerosis. In 2010, when JK Rowling reached the age at which her mother died, she donated £10M to the University of Edinburgh to found a clinic in her mother’s name.
Glad Creative: Safari Into Africa brand identity
CreditsBrand: Safari Into AfricaHeadline and copy text (in English): Safari Into Africa is a new safari operator based in Zambia. The company’s core proposition is to provide an authentic African experience in which visitors experience Africa’s nature up close.Agency: Glad Creative, Durham, UKAgency website: http://www.weareglad.com Creative Director: David Burdon Photographer: Ant Tran Additional credits: Printers: Glasgow Press Published: October 2012 Short rationale (optional): The stationery has been letterpress printed, creating an impression that has the elephant form pushed into the paper and the African continent, by contrast, emerging out of the negative space. The duality of the logo suggests that visitors will discover Africa through its nature. The paper is embossed with an elephant skin pattern, suggesting an authentic, up close African experience.
Guerilla: Alnwick Castle print ads
CreditsBrand: Alnwick Castle Agency: Guerilla, London/Newcastle, UKAgency website: http://www.guerilla.co.uk/Art Director: Matt Clark Copywriter: Mike Dover Additional credits: Project manager: Dan ApplebyPublished: February 2013
RKCR/Y&R: Holland & Barrett "The Good Life" TV ad
CreditsBrand: Holland and BarrettTitle(s): The Good LifeAgency: RKCR/Y&R, London, UKAgency website: http://www.rkcryr.com/#/Creative Director: Mark RoalfeArt Director: Andy Forest / Nicola WoodCopywriter: Andy Forest / Nicola WoodIllustrator: Yulia DrobovaAdditional credits: Business Director: Lucy Valpy Account Director: Camilla Cramise Agency Producer: Lucy SchofieldMedia Company: Carat Media (Manchester)Production Company: Picasso Director: Steve Lenton Producer: Melissa Venet Post prod Producer: Dionne Archibald Post-production: MPC Audio post-production: Tom @ FactoryTypographer: Tivy DaviesPublished: February 2013Short rationale (optional): RKCR/Y&R, the WPP owned advertising agency, has created a new £9 million TV advertising campaign for Holland and Barrett to communicate the depth of its staff expertise, product quality and breadth. RKCR/Y&R developed the campaign and built upon a brand mission ‘in pursuit of health and happiness’. The retailer’s aim is to use this creative positioning to inspire and empower people to live happy and healthy lives.
Michon: The Pearson College prospectus design
CreditsBrand: The Pearson CollegeTitle(s): The Pearson College prospectusHeadline and copy text (in English): The Pearson College Undergraduate Prospectus 2013 as designed by Michon.Agency: Michon, Nottingham, UKAgency website: http://www.michoncreative.co.ukPublished: February 2013Short rationale (optional): Michon has provided strategic and creative service for Pearson College, including their new undergraduate prospectus.
Rigsby Hull: LIVESTRONG Foundation identity
CreditsBrand: LIVESTRONG FoundationAgency: Rigsby Hull, Houston, TX, USAAgency website: http://www.rigsbyhull.com/Creative Director: Travis Rimel, LIVESTRONG Foundation / Thomas Hull and Lana Rigsby, Rigsby HullArt Director: Meggan Webber, LIVESTRONG Foundation / Thomas HullPublished: March 2013Short rationale (optional): LIVESTRONG has revealed a new logo in a bid to move away from its association with disgraced cyclist Lance Armstrong. The new logo removes all links with ‘The Lance Armstrong Foundation’.
Stocks Taylor Benson: Antalis Limited Review 2012/13 design
CreditsBrand: Antalis LimitedTitle(s): The Review 2012/13Agency: Stocks Taylor Benson, Leicestershire, UKAgency website: http://www.stockstaylorbenson.com/Creative Director: Glenn TaylorAdditional credits: Senior Designer: Lois BlackhurstPublished: February 2013 Short rationale (optional): For this year's Antalis Review 2012/13 identity and launch mailer. The Review annually showcases the very best in print design, it's also one of the few awards that are judged by designers, for designers – so the perfect opportunity for our peers to see our fabulous design. With a bold typographic design, using copywriting and imagery that echos this year's venue, historic Abbey Road Studios, the launch mailer is printed on a number of Antalis Creative Papers to stunning effect. The identity will be rolled out to further Review material as the awards night approaches.
The Lane: Border Biscuits website with illustrations by Yuko Inoue
CreditsBrand: Border Biscuits LtdAgency: The Lane, EdinburghAgency website: http://www.thelaneagency.com Creative Director: David ReidArt Director: Gordon BonnarCopywriter: Will AtkinsonIllustrator: Yuko InouePublished: January 2013Short rationale (optional): Convey the essence and story of Border Biscuits and build a stronger emotional attachment to our brand and its products with our customers.
Made Thought: ColorPlan swatch book, business card and website design
CreditsBrand: ColorplanTitle(s): Swatch Book, Business Card and WebsiteHeadline and copy text (in English): 50 Colours, 25 Embossings, 8 WeightsAgency: Made Thought, London, UKAgency website: http://www.madethought.com Published: March 2013
SomeOne: Breakthrough Breast Cancer "The Big Bounce" branding
CreditsBrand: Breakthrough Breast CancerTitle(s): The Big Bounce Agency: SomeOne, London, UKAgency website: http://www.SomeOneInLondon.comCreative Director: Simon ManchippArt Director: Helen AltoungarianIllustrator: Helen AltoungarianAdditional credits: Written by VCCPPublished: March 2013Short rationale (optional): The new branding for a significant new initiative for Breakthrough Breast Cancer. Working with VCCP we created a new BrandWorld to enable the ‘Big Bounce’ to raise over £1,000,000 in one night, every year. The design work centres around a graphic language of bounces...complimented by a minimal colour scheme and simple wordmark. The premier will be held at London’s RoundHouse on 9 October 2013, the event will showcase the biggest names in entertainment, with the biggest names in business.
Tangent Graphic: Glasgow 2014 Commonwealth Games Volunteer Centre design
Glasgow 2014 Volunteer Centre from Award Submission on Vimeo.
CreditsBrand: Glasgow 2014 Commonwealth GamesTitle(s): 2014 Pro Typeface / Volunteer CentreAgency: Tangent Graphic, Glasgow, ScotlandAgency website: http://www.tangentgraphic.co.uk Creative Director: Andrew StevensonAdditional credits: David Whyte, Gary Dickson, Graeme McQuarrie, Leo PhilpPublished: November 2012Short rationale (optional): The typeface will be used in campaigns, the official website, internal documents, merchandising, Clyde the Mascot and ‘Look of Games’ material at Games Time.We used the typeface to draw people into the Glasgow 2014 Commonwealth Games Volunteer Centre by creating a 20 metre long block of 'anamorphic text'. Hand painted across the ceiling and three walls, the "JOIN IN" text is only legible from a single vantage point – the Centre's entrance. As you walk around the room and towards the back of the Centre, the text appears to warp and stretch, becoming a visually powerful and memorable abstract graphic.
adam&eveDDB: Bulmers "In the beginning" TV ad
CreditsBrand: BulmersTitle(s): In the beginningAgency: adam&eveDDB, London, UKAgency website: http://www.adamandeveddb.com/ Executive Creative Director: Ben Priest, Ben Tollet, Emer StampCreative Director: Steve Wioland & Matt WoolnerAdditional credits: Agency Producer: Sophie SmithPlanner: David GoldingProduction Co: Rattling StickDirector: Sara DunlopProducer: Stuart BenthamEditor: Bill Smedley @ WorkSound: Jack Sedgewick @ WavePost: MPC Published: March 2013Short rationale (optional): Bulmers returned to TV screens with its biggest marketing investment to date as part of a multi-million pound through-the-line media campaign with adam&eveDDB. The TV creative follows a group of friends enjoying a summer evening with the twist being that their night is played out in reverse.
Coley Porter Bell: White Knight visual identity
CreditsBrand: White KnightAgency: Coley Porter Bell, London, UKAgency website: http://www.cpb.co.ukCreative Director: Stephen Bell Art Director: Aaron Shaw, Matt GoodchildPhotographer: Andy Grimshaw Additional credits: Stylist and Dressmaker: Kiki TsePublished: March 2013Short rationale (optional): Laundry is a visually undifferentiated industry. White Knight, the Queen's launderer, wanted an identity that distinguished it from its rivals and reflects the fact that it tailors its offer to its clients' needs.
Harkable: Penguin Books - "The Icarus Deception" gifting application
CreditsBrand: Penguin BooksTitle(s): Harkable: Penguin Books - 'The Icarus Deception' Gifting ApplicationAgency: Harkable, London, UKAgency website: http://www.harkable.comCreative Director: Chris HarrisArt Director: Charles PattersonAdditional credits: Lead Developer: Ashley Ford Published: January 2013 Short rationale (optional): To devise an original and remarkable way for allowing attendees at Penguin's book launch event to gift a copy of the book via social media. We created a mobile-optimised web application to allow the event audience to gift a copy of Seth Godin's latest book The Icarus Deception to someone they find inspiring and following on Twitter. Our application created a personalised photo tweet using the cover of the book and sent to the recipient with a unique link to redeem a copy of the book. All tweets were public to build awareness of the book on Twitter, beyond the event itself.
R Design: Tesco "Mr Nice Cream" brand design
CreditsBrand: TescoTitle(s): Mr Nice CreamAgency: R Design, London, UKAgency website: http://www.r-design.co.uk Creative Director: Dave RichmondArt Director: Scott KeightleyIllustrator: Edward McGowan Published: February 2013
M&C Saatchi: Etihad Airways TV ad
CreditsBrand: Etihad AirwaysTitle(s): Guest Agency: M&C Saatchi, London, UK Agency website: http://www.mcsaatchi.com/ Creative Director: Barry Brand Art Director: Barry Brand, Alex Taylor, Michael AndrewCopywriter: Tom MacfarlaneAdditional credits: Agency Producer: Cabell HopkinsProduction company: Rogue Films, PathfinderDirector (for TV): Dave EdwardsProducer (for TV): Kate Hitchings, Maddy Easton, Joe Hanrahan Dop (for TV): Jaime Feliu-TorresEditor: Andy McGrawEditing Company: Stitch FilmsPost Production: MPC LondonSound Studio: 750 MPHPublished: March 2013Short rationale (optional): The global brand advertising campaign for Etihad Airways created by M&C Saatchi is centred around the theme ‘The World Is Our Home, You Are Our Guest’ and marks the airlines first campaign in three years. Activity consists of TV, print, outdoor and digital media advertising.
Rosa de Jong: Chocography
CreditsTitle(s): ChocographyHeadline and copy text (in English): Chocography; typefaces made of chocolate in helvetica, rockwell & baskerville. Agency: Rosa de Jong, Amsterdam, NetherlandsAgency website: http://www.byrosa.nl Creative Director: Rosa de JongArt Director: Rosa de JongPublished: December 2012Short rationale (optional): Interesting and delicious typefaces with ‘Chocography’ letters that are made of chocolate. Hand-cut plastic moulds are used to create the edible typefaces.
Elvis: Virgin Trains "Fly Virgin Trains" integrated campaign
CreditsBrand: Virgin Trains Title(s): Fly Virgin TrainAgency: Elvis, London, UKAgency website: http://www.elviscommunications.com/ Executive Creative Director: John Treacy Art Director: Gavin McDonaldCopywriter: Ken TaylorAdditional credits: Planner: Paul Becque, Damian McKeownDesigner: I Love Dust Account team: Tom Duckham, Ros Mair, Emma Bottomley, Tanya BrookfieldPublished: March 2013Short rationale (optional): Virgin Trains worked with Elvis for its latest integrated campaign which aims to persuade the public to ‘Fly Virgin Trains’. The £7 million campaign includes digital and static outdoor ads, radio, press, online and social media activity.
LIDA: Miscarriage Association OOH and guerilla campaign
CreditsBrand: Miscarriage AssociationTitle(s): It’s time to start talking about miscarriage Headline and copy text (in English): Miscarriage Association reveals awareness campaign created with LIDA Agency: LIDA, London, UKAgency website: http://www.lida.com/Creative Director: Nicky BullardArt Director: Andrew Pogson (OOH campaign), Sara Pouri (Guerrilla campaign)Copywriter: Dan Wright (OOH campaign), Jo Legg (Guerrilla campaign)Additional credits: Senior Account Manager: Sophie BruschanAccount Executive: Lydia Gadbury,Published: March 2013Short rationale (optional): The outdoor advertising campaign, targeted at stations with high footfall, is being supported by intriguing blue envelopes addressed ‘To anyone’, left in random places around the poster activity. The placement of the blue envelopes reflects the randomness of miscarriage, with the message inside centring on the one in four statistic and encouraging people to start talking about miscarriage, or to speak to one of the charity’s helpline staff.
Guerilla: Network Ticketing print ads
CreditsBrand: Network Ticketing LtdTitle(s): Join the transport revolution Agency: Guerilla, London/Newcastle, UKAgency website: http://www.guerilla.co.uk/Creative Director:Art Director: Mike Dover Copywriter: Madeleine Griffith Additional credits: Project manager: Dan ApplebyPublished: November 2012 Short rationale (optional): Though provoking campaign designed to persuade commuters across Tyne & Wear that the ‘Anytime’ Network One ticket is the best way to travel where they want, when they want. The campaign features a revolutionary theme with the battle cry to break free from the shackles of driving.
Juice: Creative Skillset Apprenticeship Toolkit design
CreditsBrand: Creative SkillsetTitle(s): Creative Skillset Apprenticeship ToolkitAgency: Juice, London, UKAgency website: http://www.juice-design.net/Creative Director: Nathan HartArt Director: Nathan Hart/Cecile LerbierePublished: January 2013Short rationale (optional): Creative Skillset asked us to design an identity for their Apprenticeships campaign that starts in March. An 18 month campaign cycle meant we needed to create a solution that would not only resonate and engage multiple audiences from day one, but would continue to do so over a prolonged period of time. Our solution was "Let's commandeer the letter A. Let’s use the A as a window into the world of apprenticeships. Let the A become the common denominator for all of our creative to deliver images, patterns and styling." And that's exactly what we did.
Mother: Race for Life "Stand Up To Cancer" TV ad
CreditsBrand: Race for LifeTitle(s): Stand Up to CancerAgency: Mother, London, UKAgency website: http://www.motherlondon.com/ Photographer: NadavAdditional credits: Director: Siri BunfordProduction Co: KnuckleheadProducer: Matthew BrownEditor: Adam Marshall- The WhitehousePost Production: FinishAudio post-production: 750MPHSound Design: 750MPHDoP: Alex BarberMedia Agency: Mediacom Media planning/buying: MediacomPublished: March 2013 Short rationale (optional): Cancer Research UK’s Race for Life has revealed its latest campaign since moving the account to Mother in August 2012. The campaign includes a 60 second TV ad, directed by Siri Bunford, a music video, radio ads, press and outdoor posters, and a range of stickers featuring insults to cancer.
Cube3: TAGS brand design
CreditsBrand: TAGS Title(s): TAGS traditional crispsAgency: Cube3, Manchester, UKAgency website: http://wearecube3.com Creative Director: Karen NewmanArt Director: Paul Irwin, Tom RichardsCopywriter: Clair Morris Additional credits: Account Director: Kate Astall Project Manager: Lisa DeanePublished: December 2012Short rationale (optional): Cube3 created a full brand identity for TAGS premium range and are working with them to launch other ranges later this year. The brand image reflects the focus on quality production and family values of this new business.
Tangent Graphic: Royal Conservatoire of Scotland "A Midsummer Night’s Dream" promotional literature
CreditsBrand: Royal Conservatoire of ScotlandTitle(s): A Midsummer Night’s DreamAgency: Tangent Graphic, Glasgow, ScotlandAgency website: http://www.tangentgraphic.co.ukCreative Director: David WhyteAdditional credits: Graeme McQuarrie, Dave MorrowPublished: January 2013Short rationale (optional): Now in its eighth year, this ambitious Winter collaboration with Scottish Opera continues with a celebration of the 100th anniversary of Benjamin Britten’s birth with a revival of Olivia Fuchs’ 2005 production for the Royal Opera House of A Midsummer Night’s Dream. Adapted from the Shakespeare play, Britten’s version is centred on the ethereal world of the fairies rather than the human action at the heart of the original. As such, our challenge was to produce a creative which on one hand reflects the established and expected visual associations with Shakespeare, while on the other, the contemporary and stylistic approach of this particular production. The etched illustration style depicting the dark and mischievous fairies hidden amongst the foliage coupled with a bold colour palette based upon Yves Klein Blue (a major influence on the production), successfully bridges the idea of what is expected and what the production delivers. We applied our creative across all promotional literature, including a 24-page brochure, 60” x 40” posters, A5 fliers and the Royal Conservatoire’s Christmas card, promoting the show.
Us &Them Ideas: Viking TV ad
CreditsBrand: VikingTitle(s): Quirky Office Agency: Us and Them Ideas, Leeds, UKAgency website: http://www.usandthemideas.com Creative Director: Rick WardArt Director: Rick WardCopywriter: Pete CamponiAdditional credits: Production Company: Chief TVDirector: Nathan CamponiProducer: Jess Wretham Published: March 2013Short rationale (optional): The direct mail and e-commerce brand owned by Office Depot Viking has worked with Us & Them to create a new spring campaign running across TV and radio. The campaign is targeted at small and medium sized businesses and leads with the proposition – ‘Viking. Value Delivered.’ Direct mail, PR, social media and digital activity will also run as part of the initiative.
adam&eveDDB: Harvey Nichols "The New Breed" print ads
CreditsBrand: Harvey Nichols Title(s): The New Breed Agency: adam&eveDDB, London, UK Agency website: http://www.adamandeveddb.com/ Executive Creative Directors: Ben Tollett, Emer Stamp, Ben PriestPhotographer: Miles AldridgeAdditional credits: Creatives: Matt Gay, John Long, Sigrid Egedal, Oli RimoldiBusiness Director: Paul BillingsleyAgency Producer: Sally GrantPublished: March 2013
Nevis Design: Recounter brand identity
CreditsBrand: RecounterAgency: Nevis Design, Edinburgh, ScotlandAgency website: http://www.nevisdesign.co.uk Creative Director: David HuckellPublished: December 2012 Short rationale (optional): Recounter offers a bespoke photography service for golfers who want to recapture the experience of the perfect round on a world-class golf course; Nevis design took inspiration from the perfect golf swing for the new branding.
ButterflyCannon: Codorníu Spring Limited Edition Packaging design
CreditsBrand: CodorníuTitle(s): Spring Limited Edition PackagingAgency: ButterflyCannon, London, UKAgency website: http://www.butterflycannon.comCreative Director: Jon DaviesPublished: March 2013Short rationale (optional): Codorníu NV Brut has engaged with design agency ButterflyCannon to create a new limited edition bottle design for spring, to be sold in key UK retailers. The seasonal design follows a Valentine’s themed launch by ButterflyCannon.
R Design: Tesco "Tesco Kids" brand design
CreditsBrand: TescoTitle(s): Tesco KidsAgency: R Design, London, UKAgency website: http://www.r-design.co.uk Creative Director: Dave RichmondArt Director: Scott KeightleyIllustrator: Chris Murdoch Published: November 2012
Various: WWF Earth Hour "Do the Green Thing" poster campaign
Angus Hyland, partner at Pentagram London
Emily Oberman, partner at Pentagram New York
Michael Bierut, partner at Pentagram New York
Marina Willer, partner at Pentagram London
Eddie Opara, partner at Pentagram New York
Pete Fowler, illustrator and world-renowned monster creator