Irn-Bru set to unveil latest advert on Facebook before it hits screens on Monday
Irn-Bru will be unveiling the latest instalment for its 'Irn-Bru Gets You Through' campaign on Facebook this evening, before it hits screens on Monday.
The ad has been entitled the 'New Fella', and sees a young girl's new boyfriend test her father's fierce patriotism. With the sounds of bagpipes playing in the background, Scotsman McGee is faced with a 1966-themed England football top and a British bulldog named Wembley.
The previous ads, which similarly celebrate the Scottish drink’s ability to get you through tough situations, have generated a total of more than 2.5 million YouTube hits.
“Life has a tendency of throwing up awkward situations,” said Irn-Bru head of marketing Adrian Troy.
“It’s the way you deal with them that counts. Reinvigorating and uplifting, Irn-Bru gives you the strength to cope with even the worst nightmare scenario.”
'New Fella' will be live on Irn-Bru's Facebook page from 7pm tonight.