The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Author

By Jennifer Faull, Deputy Editor

March 13, 2013 | 1 min read

Irn-Bru will be unveiling the latest instalment for its 'Irn-Bru Gets You Through' campaign on Facebook this evening, before it hits screens on Monday.

The ad has been entitled the 'New Fella', and sees a young girl's new boyfriend test her father's fierce patriotism. With the sounds of bagpipes playing in the background, Scotsman McGee is faced with a 1966-themed England football top and a British bulldog named Wembley.

The previous ads, which similarly celebrate the Scottish drink’s ability to get you through tough situations, have generated a total of more than 2.5 million YouTube hits.

“Life has a tendency of throwing up awkward situations,” said Irn-Bru head of marketing Adrian Troy.

“It’s the way you deal with them that counts. Reinvigorating and uplifting, Irn-Bru 
gives you the strength to cope with even the worst nightmare scenario.”

'New Fella' will be live on Irn-Bru's Facebook page from 7pm tonight.

Irn-Bru Facebook

More from Irn-Bru

View all