Intersport UK and Ireland lunges into new fitness campaign with Lake


By Ishbel Macleod, PR and social media consultant

March 13, 2013 | 1 min read

Intersport UK and Ireland is launching the next stage of its ‘expert advice’ consumer marketing campaign with Lake.

The campaign will launch through a series of adverts that will appear in national health and fitness print and digital channels this month, as well as being supported by PR and POS.

Intersport’s general manager Tom Foley said: “The first ‘expert advice’ campaign has been a massive success with our brand partners, store members and consumers. The concept clearly communicates our brand positioning and the uptake from our store members has exceeded our expectations.”

“The theme works so well because it offers us longevity with a concept that provides continuous brand awareness, but that can be built on and adapted for different product campaigns; the way it works equally well to support our fitness campaign as it did for running is testament to that.”


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