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By Gillian West, Social media manager

March 13, 2013 | 1 min read

Following on from last year’s viral success ‘The Motherhood’ Fiat has balanced the scales with its new offering ‘The Fatherhood’ dedicated to the dads out there.

The online film is about a dad who spends his evenings driving his children to sleep, in the film he looks back on his life before kids and reminisces about how “life was so much simpler when I was a New Romantic”.

Taking its inspiration from the forlorn dad's younger days the track has a 80s synth vibe and the video features typical tongue-in-cheek 80s style including an outdoor backdrop, dry ice, pouty dancing, surreal visuals…and a unicorn.

Like The Motherhood, The Fatherhood aims to promote the Fiat 500L family car.


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