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Do The Green Thing WWF Earth Hour poster campaign: C'mon, Get Tappy! by Emily Oberman and Alex Stikeleather

By Angela Haggerty, Reporter

March 13, 2013 | 4 min read

Creative environmental charity Do The Green Thing has announced it is running 23 custom-designed posters, one each day in March in the build-up to WWF Earth Hour on 23 March.

Do The Green Thing WWF Earth Hour poster: C'mon, Get Tappy!

On that date the environmental campaigners are encouraging people to switch their lights off from 20:30 in support of future sustainability, with The Drum running each poster on the morning of its release.

Pentagram’s Emily Oberman and Alex Stikeleather wanted to convince people to stop drinking bottle water by making tap water fun again.

“The idea came up as a joke,” says Emily. “To me it is the personification of what’s great about drinking tap water. It harkens back and is cheery in the same way that musicals of the 30s and 40s were cheery during a depression or a war. And the call to action, C’mon Get Tappy, just summed up how we were feeling and is in keeping with the musical style and feeling of the image (it is a reference to the Judy Garland song, the Partridge Family theme and even an Elvis Costello album).”

“As far as the style goes, this was basically the original sketch. We tried to make it more ‘realistic’ but it just didn’t work and got overwrought very quickly. I just love how silly and dumb this is - and that’s what makes it smart.’

Confirmed contributors are:

Tom Uglow, creative director at Google

Patrick Cox, designer of the London 2012 logo

Michael Bierut, Pentagram Partner and Co-Founder of Design Observer

Eddie Opara, Pentagram Partner and in Fast Company's 100 most creative people in business list

Su Huntley and Donna Muir, artists

Andrew Rae, illustrator at Peepshow and designer of Monkey Dust

Pete Fowler, illustrator and world-renowned monster creator

Dan Norris and Rachel Shaugnessey, creative directors, Wieden + Kennedy

Dan Germain, Creative Director, Innocent

Dean Chalkley, fashion photographer

Marina Willer, Pentagram Partner

Domenic Lippa, Pentagram Partner

Emily Oberman, Pentagram Partner

Harry Pearce, Pentagram Partner

Joe Stephenson, designer

Sophie Thomas, Co-Head of Design at the RSA

Steven Qua, designer

Hiromi Suzuki, illustrator

Angus Hyland, Pentagram Partner

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