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WeSEE unveils visual based ad solution to turn image content into targetable keywords

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By Ishbel Macleod | PR and social media consultant

March 12, 2013 | 2 min read

Visual content classification and verification company WeSEE has today announced the launch of a new tool, WeSEE:Ads, which has been created to help turn image content into targetable keywords or identified and placed within an applicable IAB ad category.

WeSEE:Ads was developed using WeSEE’s proprietary image classification technology, which is able to analyse images found on the web, even when there is no metadata to indicate what that content is.

Adrian Moxley, WeSEE co-founder and chief marketing officer, explained: “Previously, if a car insurance company wanted its ads to appear on websites that discussed the automobile industry, great pains would be taken to feature its content on websites where the written content used terms like ‘used car’ and ‘car trade-ins’.

“However our technology creates new targetable ad inventory as it first scrapes and identifies that a web page is adult content free and brand safe, second identifies that the page is classified as ‘Automobile’ due to it containing images and text relating to cars, so that finally the web page can call for the most relevant car related ad to be delivered.”

In addition to creating new targeted visual ad placements for publishers to sell, WeSEE’s technology also uses an algorithm to ensure that the ad delivery is safeguarded against appearing alongside adult content.

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