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Shakespeare’s England launches to promote Midlands tourism with brand identity from Connect

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By Gillian West, Social media manager

March 12, 2013 | 2 min read

A Midlands-based tourism partnership, that included the likes of the Royal Shakespeare Company, Warwick Castle, and Stratford-on-Avon District Council among others, has launched Shakespeare’s England to promote destinations within the region.

The umbrella brand will now be used to promote the area to domestic and international visitors through the association with the region’s most famous expert.

“This new brand will really complement the individual brands within the partnership and help us work together to boost the visitor economy across the region.

Shakespeare’s England is all about celebrating Warwickshire’s rich heritage and vibrant cultural attractions,” commented destination manager for Stratford-on-Avon, Robin Tjolle.

Wolverhampton agency Connect has created the brand identity and guidelines for the brand. The new calligraphic logo, which has been designed to juxtapose modern and archaic lettering, will now be used across a number of communications platforms.

Of the appointment, Tjolle said: “We wanted to work with a creative and local agency to develop the brand, and Connect was the perfect choice.”

Antony Green, Connect Advertising and Marketing MD, added: “It’s a matter of great pride and importance to us to support local business, especially when it comes with a creative challenge. We’re looking forward to seeing Shakespeare’s England flying the flag for Midlands tourism.”

Shakespeare’s Birthplace Trust, Birmingham Airport, and Warwick District Council are also included in the partnership.

England

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