Proxama teams with The Logic Group for NFC services
Near field communications (NFC) mobile wallet and mobile marketing technology provider Proxama is partnering with The Logic Group to create a complete NFC-based services offering for its retail clients.
The Logic Group, a customer interaction specialist, is keen to commence the distribution of vouchers and coupons via NFC-enabled in-store smart posters. Proxama has been chosen to be its NFC partner.
Miles Quitmann, managing director of Proxama said: “The demand for NFC-based marketing is picking up a head of steam and we are delighted to be working with The Logic Group to design and launch NFC-based sales incentives as the first step in bringing NFC into the mainstream. We have already built up a wealth of experience running NFC marketing campaigns for a variety of clients so this link up with The Logic Group is really exciting. It opens up the potential to deliver some large scale initiatives that will enhance consumers’ shopping experiences by connecting the physical and digital worlds. By using our TapPoint campaign management platform, retailers have the ability to collect valuable data about those consumers that participate in the campaign.”