By Noel Young, Correspondent

March 12, 2013 | 2 min read

Old Spice is full of surprises. In 2010, we had Old Spice guy, a handsome, naked man wrapped in a towel whose video has achieved 44 million views on YouTube so far.

Now we have Old Spice's new executive director of marketing: Mr Wolfdog.

Once he gets the video is rolling, he's pretty good at what he does. He shows off lots of "cliche business-man decorations" . Then "Stamp, stamp , stamp!", he demos how to make a million dollars by doing essentially nothing.

His wolfish tendencies do come out once in a while, including his urge to eat staff members, but, says AdAge, "he never fails to turn even that into the most important marketing lesson of all. Because sometimes, America, you have to devour people."

The film from Wieden & Kennedy Portland promotes Old Spice's new premium line of wild scents," including Wolfthorn and Hawkridge.

Mr. Wolfdog is taking over all Old Spice's digital and social channels this week. He will entertain surprise guests and engage with Old Spice fans.

There's even an educational video that shows humans and non-humans "How to Use computers," business-person style.