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Kraft trials mobile cashback coupons for Philadelphia with Cadbury


By Jessica Davies, News Editor

March 12, 2013 | 2 min read

Kraft is trialling cashback mobile couponing for its joint flavour Philadelphia with Cadbury following a tie-up with mobile shopping service Shopitize.

The aim is to use the coupon service to gather more insight into shopping habits and preferences to help shape its mobile marketing strategy.

The deal means consumers using any type of smartphone can download the free app and can now receive cashback on Philadelphia with Cadbury products bought from any of the main supermarkets.

Once a shopper has bought a product that is featured in the app, they can scan the barcode of the item on offer then photograph their shopping receipts for Shopitize to validate. Cashback is then instantly credited to their account once they have reached £5 worth of credits.

Philadelphia marketing manager Emma Hodgson, said: “Today, the smartphone is ubiquitous, in your pocket, and central to the daily chores of everyday life. Shopitize mobile couponing crosses all business channels, is retailer-agnostic and gives us the opportunity to better understand our consumers and reward them at the same time for their sustained loyalty.”

The Shopitize app generates an average 15 per cent in redemption rates, which can rise to 30 per cent in some cases, according to Shopitize commercial director Graham Halling.

“As more and more brands team with Shopitize to obtain precise data sets and analytics on customer shopping habits, they’ll be able to finally define and implement a dynamic mobile marketing strategy based on fact for the first time,” he said.

Other brands using the service include Kellogg’s and United Biscuits.


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