The Drum Awards Festival - Official Deadline

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By Noel Young, Correspondent

March 12, 2013 | 1 min read

So you think that paper notepads, those neat little paper Post-it note notes and printed newspapers have had their day in this era of digital information ?

Well, there is one room in the house , where paper is still king , as you will see from this neat commercial from French company Le Trefle. They make toilet paper, in fact they are a Kleenex brand. . As AdAge says, "Toilet paper companies are probably the ones still allowed to say that paper is still necessary."

Full marks to Leo Burnett Paris for the best toilet paper commercial of the year of the year so far (unless you have a better one?).