The Drum Awards Festival - Official Deadline

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By The Drum Team, Editorial

March 12, 2013 | 1 min read

The opticians chain has a new campaign designed to illustrate the size of their range. Possibly inspired by the choppy promo used for the track - Ice Cream's Battles - this ad shows lots of people (including chef Heston Blumenthal) doing a variety of everyday things in a trendy way.

Agency: Dare

Creative: Stuart Hallybone / James Woods

TV Producer: Rebecca O’Sullivan

Production Co: Academy Films

Director: Conkerco

Producer: Mark Whittow-Williams

Photography: Ben Magahy

Production Manager: Steve Overs

Editing House: The Assembly Rooms

Editor: Nik Hindson

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