Sky Sports releases multi-million pound F1 campaign with Twitter Grand Prix
To celebrate the start of the F1 season Sky Sports has worked with Brothers and Sisters to create the Twitter Grand Prix, where fans will be able to race against the clock on Twitter answering questions in real time to win prizes.
The @SkySportsF1 Twitter account is now set to reveal an exclusive hashtag the week before the race with fans who retweet the hashtag automatically entered into the virtual Grand Prix, receiving the first of five questions they need to answer against the clock to earn points and make it onto the leader board.
Prizes will be handed out each week with an overall championship winner taking home a money-can’t-buy prize to the Australian Grand Prix win Melbourne at the end of the season. The F1 Twitter account has also been enabled with Visual Voice to allow Sky Sports to engage with fans in real time and goes live this week.
“F1 fans really know their sport. And they love talking about the details. What better way to create loads of noise around the start of the first Grand Prix, than by getting them competing in the world's first Twitter Grand Prix?” said Andy Fowler, ECD Brothers and Sisters.
As well as the Twitter Grand Prix two new ads - filmed at Grand Prix throughout 2012 – are set to run promoting Sky Sports F1 season. The first ad focuses on Sky Sports coverage, with the second highlighting the various ways fans can watch races, through Sky Go and Race Control. The ads will be shown across Sky and terrestrial channels with supporting print, OOH, and digital activity.
Barry Skolnick, group creative director of BskyB, added: “Ultimately Sky F1 offers a better quality experience and gets fans closer to the action. If they want to peek behind the scene and experience all the build-up, the expectations, the last minute adjustments and the main event itself, there is only one channel.”
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