NIVEA MEN and Real Madrid C.F. have revealed they have reached an extensive sponsorship agreement for the Spanish market that sees the Beiersdorf brand supporting the prestigious Spanish club.
To celebrate the arrangement Draftfcb Milan has created a new TV ad featuring Real Madrid players Sergio Ramos, Álvaro Arbeloa, Marcelo and Gonzalo Higuaín. The partnership is now set to run until the end of the 2015/16 season.
“We are excited about the new partnership and the related projects. Real Madrid is a great match for NIVEA MEN because in our marketing strategy the passion for football plays a very important role. This helps us to emotionalize our products,” said Ralph Gusko, Beiersdorf executive board member for brands.
The sponsorship deal marks a new era for the brand as from April it will be reposition, appearing with a new design and slogan “It starts with you”, created by global lead agency Draftfcb’s Hamburg office.
As well as the TV ad, Real Madrid star will also feature in supporting print, OOH, POS and digital communications.
Gusko added: “We look forward to share with Real Madrid great moments of success and emotion in the coming years. With the help of our products, the players will be able to face all of their challenges and to unlock their everyday skin potential.”