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Heinz Facebook Tomato Ketchup

Heinz unveils special edition Sweet Chilli tomato sauce on Facebook


By Ishbel Macleod, PR and social media consultant

March 11, 2013 | 1 min read

Heinz is again giving its loyal fans a thank you, by making its new Tomato Ketchup blended with Sweet Chilli limited edition bottle available on Facebook first.

The second time that Heinz has done this for its fans, the promotion saw pop-art artist Orla Walsh design two very special tomato and chilli-inspired jackets, with only 557 of each available.

Sarah Davies, brand manager for Heinz Tomato Ketchup, said: “Joining forces with pop-art artist Orla Walsh is a great way to celebrate the launch of our new limited edition sauce. The jackets really help bring to life the vibrant new flavour and we believe the sauce will be just as exciting for consumers.”

The sauce, which has a turquoise label with gold trim, will also roll out in the shops.

Heinz Facebook Tomato Ketchup

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