An independent survey by global research agency Harris Interactive has found that Beats by Dr Dre headphones beat brands such as Skullcandy, Spotify, YouTube and EA when it came to ‘user love’.
The research of over 2,000 adults between the ages of 16-64 looked at 67 leading technology, media and entertainment brands, including iPhone, Samsung Galaxy and Twitter.
The brand has an exceptionally positive brand buzz with over half (52 per cent) of consumers claiming the Beats is ‘ahead of the game’.
Lee Langford, research director at Harris Interactive, commented: “This study confirms what I see every day as I commute across London and see increasing numbers of people with the distinctive Beats logo covering their ears … Beats by Dr Dre is one of the UK’s most dynamic brands with the potential to grow consumer familiarity and purchase intent at a rapid rate in 2013. These are exceptional results and as a brand, Beats should be looking to continue to raise the bar within the audio industry.”
Over two-thirds of users (67 per cent) said they have a strong emotional connection to the brand.