The Drum Awards Festival - Official Deadline

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By Jennifer Faull, Deputy Editor

March 10, 2013 | 1 min read

Doritos has announced that it will be holding a concert at this year’s SXSW, which will be directed by Twitter fans.

The concert will take place March 14-16 on the brands 62-feet tall vending machine stage, and will be streamed on the Doritos Facebook page.

Using the hashtag #boldstage, Twitter followers have been asked to decide which of three up-and-coming musical artists (Devin Miles, Seth Sentry, and Snow Tha Product) will open for the headliners: LL COOL J, Public Enemy, Ice Cube, and Doug E. Fresh.

In addition, fans will be able to control special effects like smoke and lasers, and help select LL COOL J’s encore song and submit photos to be shown on the stage screen.

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