Do The Green Thing WWF Earth Hour poster campaign: Bark in the Dark by Steven Qua

By Angela Haggerty | Reporter

March 10, 2013 | 4 min read

Creative environmental charity Do The Green Thing has announced it is running 23 custom-designed posters, one each day in March in the build-up to WWF Earth Hour on 23 March.

Do The Green Thing WWF Earth Hour poster: Bark in the Dark

On that date the environmental campaigners are encouraging people to switch their lights off from 20:30 in support of future sustainability, with The Drum running each poster on the morning of its release.

In the run-up to Earth Hour, designer and director Steven Qua wants to encourage people to turn their lights off and let their minds wander.

“Lights have always annoyed me, street lights, car headlights, bedside lights, bath room lights, as they stop me from getting a good look at the moon," said Steven. "When I was young I lived in a town with a lot of dogs, I used to lie in bed at night looking at the moon, listening to the barking. Now I’ve moved away I miss the barking in the dark. Every day I turn the lights off look at the moon and bark myself to sleep.”

Confirmed contributors are:

Tom Uglow, creative director at Google

Patrick Cox, designer of the London 2012 logo

Michael Bierut, Pentagram Partner and Co-Founder of Design Observer

Eddie Opara, Pentagram Partner and in Fast Company's 100 most creative people in business list

Su Huntley and Donna Muir, artists

Andrew Rae, illustrator at Peepshow and designer of Monkey Dust

Pete Fowler, illustrator and world-renowned monster creator

Dan Norris and Rachel Shaugnessey, creative directors, Wieden + Kennedy

Dan Germain, Creative Director, Innocent

Dean Chalkley, fashion photographer

Marina Willer, Pentagram Partner