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Agencies 4 Growth Festival Logo

Ad of the Day: Sol - Break Free

This enterprising viral was filmed using hidden cameras at Canary Wharf. It builds neatly towards a climax with the viewer kept intrigued by the passers-by who notice something strange at a recycling centre. It gets off to a bit of a slow start, which can be fatal for a viral - but the number of viewings suggest this hasn't been an obstacle.

Category: Lagers

Country: Internet

Agency: The Marketing Store

Production Co: Little Fish Films

Director: Phil Hawkins

Producer: Bryony Harrison

Photography: David Meadows

Production Manager: Terri Wood

Post Production: Little Fish Films

VFX Producer: Phil Hawkins

Editing House: Little Fish Films

Editor: Phil Hawkins

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