Do The Green Thing WWF Earth Hour poster campaign: Spokesperson by Harriman Steel
Creative environmental charity Do The Green Thing has announced it is running 23 custom-designed posters, one each day in March in the build-up to WWF Earth Hour on 23 March.
Do The Green Thing WWF Earth Hour poster: Spokesperson
On that date the environmental campaigners are encouraging people to switch their lights off from 20:30 in support of future sustainability, with The Drum running each poster on the morning of its release.
Spokesperson was created by bike-mad creative agency Harriman Steel, in order to inspire people to use more pedal power and less petrol power.
“We all cycle at HarrimanSteel. For us it’s about fitness, exploration, freedom and self-expression. It’s not just about getting from A to B. A bike is not only a mode of transportation, but an extension of one’s personality (in the same way a dog looks like its owner). ‘Spokespeople’ is a tongue in cheek expression of this thought and the simple idea that two wheels are better than four. Better for you. Better for the environment. Better for all.”
Confirmed contributors are:
Tom Uglow, creative director at Google
Patrick Cox, designer of the London 2012 logo
Michael Bierut, Pentagram Partner and Co-Founder of Design Observer
Eddie Opara, Pentagram Partner and in Fast Company's 100 most creative people in business list
Su Huntley and Donna Muir, artists
Andrew Rae, illustrator at Peepshow and designer of Monkey Dust
Pete Fowler, illustrator and world-renowned monster creator
Dan Norris and Rachel Shaugnessey, creative directors, Wieden + Kennedy
Dan Germain, Creative Director, Innocent
Dean Chalkley, fashion photographer
Marina Willer, Pentagram Partner
Domenic Lippa, Pentagram Partner
Emily Oberman, Pentagram Partner
Harry Pearce, Pentagram Partner
Sophie Thomas, Co-Head of Design at the RSA
Steven Qua, designer