The Drum Awards Festival - Official Deadline

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By The Drum Team, Editorial

March 9, 2013 | 1 min read

Jokes have formed the basis of most of the commercials in the long-running collaboration between Walkers and Gary Lineker but the latest instalment isn't really played for laughs. Food has come under unprecedented scrutiny lately following a number of scandals so it's probably the perfect moment for Walkers to assert the provenance of their ingredients.

Country: UK

Agency: Abbott Mead Vickers BBDO

Creative: Simon Welch / Matt Welch

TV Producer: Lindsay Hughes

Production Co: Weilands

Director: Paul Weiland

Post Production: The Mill

Audio: 750MPH

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