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Weapon7 takes Realtime Man challenge to SXSW


By Gillian West, Social media manager

March 8, 2013 | 1 min read

Following on from Internet Week 2012 last November, digital-focussed creative agency Weapon7 has announced it is taking its Realtime Man project to SXSW.

For a second time the agency will attempt to find out if one person can attend all the events at the interactive conference. On this occasion though Weapon 7 will have the man power of eight budding social media members of the agency tweeting, blogging and generating articles and viewpoints on whatever SXSW can throw at them and all in realtime. The SXSW Realtime Men include Jeremy Garner, ECD and Mark Hadfield, senior planner.

The decision to use eight Realtime Men as opposed to one was due to the size and scale of the festive in order to cover the widest array of subjects possible.

Live tweets from @realtimeSXSW will begin from today (Friday 8 March) with articles, blogs and photos appearing on


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