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HubSpot European launch sparks significant growth at Brightfire


By Richard Draycott, Managing Director

March 8, 2013 | 4 min read

Inbound marketing agency Brightfire is looking to dramatically boost the number of consultants at its London operation by around 20 as it looks to capitalise on the rapidly growing inbound marketing industry and also to further develop more business from the continent, especially Scandinavia.

Brightfire set to grow on back of HubSpot EMEA launch

The expansion was announced by Brightfire founder and CEO John Hornell at an event to mark the official launch of HubSpot’s European operations, which was held in Dublin, Ireland.

Speaking at the HubSpot European launch Hornell said, “HubSpot has transformed the traditional marketing industry to a more intuitive, inbound content-focused industry. Marketing is no longer focused on interruptive outbound tools such as cold calling and advertising, but instead is lead through inbound solutions. By establishing a European base, HubSpot will further support our business expansion.

Launched in Glasgow in 2004, Brightfire has worked with HubSpot over the last two and a half years as an early entry into the UK inbound content marketing and marketing automation market. This experience with HubSpot has given Brightfire the expertise and strong methodology for identifying key growth markets for customers ahead of their competition.

As in the US, technology sectors have been early adopters of the inbound marketing approach and Brightfire has built a portfolio of technology companies across the UK and in Europe giving them the ability to reach a global audience and to deliver higher quality sales leads at a lower cost.

Speaking at the HubSpot European launch, also featuring Brightfire technology clients Flexiant, Amor Group and Surfray A/S, Hornell added: “Analysts are now pointing to significant in-bound marketing sector growth and we intend to be at the forefront of it. HubSpot grew revenues 82% last year from 2011 to 2012 and we expect to see increasingly strong growth in Europe with their increased commitment to this geography. To meet this demand we need to recruit the best talent. ”

Jeetu Mahtani, MD International at HubSpot, said: “Brightfire is an ambitious consulting and services business looking to rapidly scale its business to take advantage of the fast expanding inbound marketing sector in Europe. As a software business our key services partners are critical to customer success.”

Brightfire is a member of MiNetwork, the UK-wide network that supports the leaders of ambitious marketing agencies to maximise profits, build and lead stronger teams and plan for future growth and prosperity. For more details on how MiNetwork can support you and details of MiNetwork's fortchoming members meetings visit the MiNetwork website.

Want to increase your agency profits? Silly question right? Sign up for MiNetwork's forthcoming webinar in conjunction with Results International in which former Digitas and Harvest Digital boss Miles Welch will outline 10 practical ways to boost your agency's bottomline. Register Here.


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