Comic Relief unveils digital taxi advertising with VeriFone Media

Comic Relief is set to roll out a digital taxi advertising campaign with VeriFone Media in the run up to Red Nose Day.

The digital platform will showcase the “Do Something Funny for Money” campaign trailer, featuring Helen Skelton, Lenny Henry and Jason Donovan, in more than 3000 taxis in London and Manchester.

In London, taxies will also feature traditional livery advertising.

It is the first time Comic Relief has run both traditional and digital taxi advertising together.

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