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Absolut

ABSOLUT vodka unveils denim limited edition bottle

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By Ishbel Macleod, PR and social media consultant

March 8, 2013 | 1 min read

ABSOLUT vodka has unveiled its latest limited edition bottle: ABSOLUT denim.

The denim sleeve which covers the bottle features a zipper on the back, and was designed by Brooklyn-based Loren Cronk.

The design was unveiled earlier this week at Singapore’s Changi Airport Departure and Arrival halls, and is set to roll out at other airports internationally from April until July.

The limited edition also sees the unveiling of ‘denim style’ cocktails, such as Espresso Button Fly and Disco Jean Fizz.

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