We Are Social appoints Jerome Courtial strategy chief
We Are Social has appointed Jerome Courtial as head of strategy with a remit to manage clients including Heinz, Expedia and Heineken.
Formerly head of strategy for Saint Courtial will be responsible for leading planning and strategy across all clients with a particular focus on demonstrating the efficiency of social media and delivering creativity and innovation for clients.
Jerome Courtial, head of strategy at We Are Social said: “We Are Social has won clients from the rosters of creative, digital and PR agencies who haven’t adapted to the way that social media has changed the media consumption landscape.
"The attitude that social media offers less opportunities creatively and strategically is completely outdated - some of the most innovative campaigns are now executed on social platforms. I’m looking forward to working with the rest of the team at We Are Social to deliver effective and award-winning work for our clients and demonstrate the creative possibilities of the medium.”
Courtial has held a range of senior roles at agencies including Saint, Wieden & Kennedy Amsterdam where he was lead global planner, and engagement planner at BBH London.
We Are Social has also promoted Jordan Stone from senior account director to strategy director, taking the total size of the strategy team to six people.