WCRS wins £5 million Westons Cider account
Westons Cider has selected WCRS as its new creative agency as part of a £5 million investment to support its range of ciders.
WCRS won the account following a competitive pitch against Enter, Fallon and Havas Worldwide London. The multi-million account includes the launch of a new TV campaign set to run this summer.
Of the pitch process head of marketing for Westons Cider, Ian Lewis, said: “We saw four outstanding pitches, but WCRS had the edge with some outstanding strategic thinking and a truly original creative platform.”
Matt Edwards, WCRS chief executive, added: “Westons Cider has a great story to tell in a fast-growing sector and we’re delighted to be working with them.”
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WCRS is a creative agency combining over 30 years of brand building expertise with the ability to execute ideas in any channel.
The resulting talent base is an eclectic mix of specialists working seamlessly together to execute brand ideas everywhere from TV to Twitter, online to mobile, games to music downloads.
Our mission has always been to create work people care about. And this is now more important than ever.
In a digital age people avoid what they don’t like and amplify what they do. So our aim is to create engagement in whatever form it takes. To create things that people love, choose to interact with and even spend money on.