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Warsteiner appoints Amsterdam Worldwide for global campaign


By Ishbel Macleod, PR and social media consultant

March 7, 2013 | 1 min read

Beer brand Warsteiner has announced the appointment of Amsterdam Worldwide to develop a communication platform that will help refresh the brand primarily in Germany and its established European markets.

The Amsterdam Worldwide team, led by executive creative director Richard Gorodecky, is expected to launch the campaign in the first half of next year.

Previously held by Kolle Rebbe, up to eight agencies pitched for the Warsteiner account, which has an undisclosed value.

Jordi Queralt, marketing director at Warsteiner, said: "The team at Amsterdam Worldwide has demonstrated its world class strategic and creative capabilities and knowledge of this industry. The agency showed great insight during the brief, and we look forward to building a success story for Warsteiner together."

Warsteiner, brewed in the small town of Warstein, is one of Germany's leading beers.

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