Virgin Trains is set to unveil a new integrated campaign on Monday, created by Elvis, which will aim to persuade the public to ‘Fly Virgin Trains’ in order to get to their destination quicker.
Set to run until the end of the year, the £7m campaign includes digital and static outdoor, radio, press, online and social media.
John Treacy, Elvis executive creative director, said: “We are delighted to be delivering another provocative campaign for Virgin Trains, based around a typically Virgin consumer-focused insight that customers want to spend less time travelling and more time at their destination. I think ‘Fly Virgin Trains’ does this so well through the stunning creative work and compelling strategy.
Elvis worked with design agency I Love Dust for the art direction, while actor Matt Smith voices the radio ads.
Danny Gonzalez, head of marketing at Virgin Trains, said: “The new campaign perfectly encapsulates our vision of inspiring travellers to choose Virgin Trains to get to their destination in the fastest and most time enriching way – all provided with a great level of customer experience. The campaign raises awareness of our underestimated high speed journey times and blows away the false preconceptions around cost people have about travelling with Virgin Trains.”