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Chartered Institute

TfL, Lloyds and News International London 2012 campaigns amongst winners at CIM Marketing Excellence Awards

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By Ishbel Macleod, PR and social media consultant

March 7, 2013 | 3 min read

The Chartered Institute of Marketing (CIM) held its Marketing Excellence Awards last night, with M&C Saatchi, being named the Marketing Team of the Year on behalf of Olympic Delivery Authority/TfL.

Debansu Das, head of marketing at social housing company SitexOrbis, was named Marketer of the Year; while British Red Cross, in partnership with Force-7 and ChannelFlip, received the Chair’s Award for their ‘Life. Live it.’ campaign.

Anne Godfrey, chief executive of CIM said: “The calibre of entries received this year demonstrates the exceptional talent of marketers working in a huge number of diverse industries from professional services to pharmaceuticals. Whilst many marketers battle with diminishing budgets and resources, these awards are an opportunity to showcase the innovative campaigns that are achieving real success against a backdrop of adversity. The shortlisted entries were of an incredibly high standard and each and every entrant demonstrably added value to their organisation.”

Winners:

Automotive/transport: Chiltern Railways, Mainline

Construction/engineering: GDM Heat Transfer Ltd, knowledge transfer partnership strategic marketing project

Education: Kirklees college, get real results

Financial services (banking and investment): RKCR/Y&R on behalf of Lloyds banking group, Lloyds TSB and London 2012

Financial services (insurance and other services): Oliver Marketing on behalf of AXA Insurance, onsite agency for AXA Insurance

FMCG/retail: RKCR/Y&R on behalf of M&S, Schwopping

Hotels/leisure and travel: VisitEngland, Holidays at Home are GREAT

Media/publishing: News International, London 2012 the Times and the Sunday Times

Not for profit: British Red Cross, in partnership with Force-7 and ChannelFlip, Life. Live it

Pharmaceutical/health service: NHS blood and transplant in partnership with Red Consultancy, The Perfect Storm

Professional services category: TaylorWessing, tech focus

Public sector, local authority and emergency services: NHS blood and transplant in partnership with Red Consultancy, The Perfect Storm

Public sector, other services: RKCR/Y&R on behalf of Home Office, Teen rape and sexual coercion campaign

SME category: Limegreentangerine on behalf of Richard Parks, Richard Parks – 737 challenge

Technology/telecommunications: Mind Candy, Moshi Monsters ticket

Digital marketing: RS Components, driving e-commerce excellence through digital channels

Mobile marketing: Samsung UK, the Samsung Hope Relay app

Social media marketing: Neo@Ogilvy on behalf of Cisco Systems, Big Awards

Customer experience: Shell UK, the transformation of UK service stations

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