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Stonewash and Microsoft launch Windows 8 apps initiative for publishers

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By Gillian West, Social media manager

March 7, 2013 | 2 min read

Specialist magazine and newspaper development company Stonewash has announced a partnership with Microsoft which sees the launch of a nationwide promotion for publishers to secure one of five free magazine apps on Windows 8.

The promotion calls for publishers to register their interest in launching an application on Windows 8; with the potential to receive a free build, incorporating the ability to stream Ads-in-Apps via the Microsoft Advertising Network with content stored and delivered using the Microsoft Azure Platform.

“The intention of this initiative is to bring more magazines to the Windows 8 platform, we have been launching Windows 8 apps for publishers since July last year and have seen first-hand that the audience growth potential is huge,” said Daniel Sharp, co-founder of Stonewash.

Designed to complement the publisher’s workflow and leverage Microsoft’s engaged audiences, the app format enables content delivery via Windows 8 features including; settings charm, sharing charm, play to, live tiles, toast notifications and HTML5. This initiative aims to appeal to publishers looking to develop new digital channel strategies and build audiences through compelling, creative content experiences.

Sharp adds: “Our priority is to get our clients in front of as many people as possible, to reach large scale active audiences; and that's something that Windows 8 can do.”

Dax Aiken, head of business development at Microsoft, commented: “Working with Stonewash, the leader in magazine and newspaper applications on Windows 8, guarantees the opportunity to leverage the technology to drive app solutions that are both relevant and valuable to publishers and audiences.”

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