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Robot Food creates brand packaging and corporate identity for FRANK* snack bars


By Gillian West, Social media manager

March 7, 2013 | 2 min read

The Frank Food Company has unveiled a range of healthy and ‘Free From’ snack bars, made from 100 per cent natural ingredients.

FRANK* bars were developed by former Everton premiership footballer Neil Robinson, a committed vegan and health guru. After developing his own recipe, he set out to find a team who could manufacture his tasty snack bar for the masses to enjoy.

Each FRANK* bar recipe includes the likes of gluten-free oats, dates, plums, rich natural fruit and full-bodied dark organic chocolate.

Richard Wilson, MD of The Frank Food Company, commented: “FRANK* bar aims to revolutionise a bland and insatiable health food market. Consumers care about health, but they also want a snack bar that tastes good and has natural unadulterated ingredients, which fills them up.”

Brand design for the snack range was handled by branding specialist and partner agency, Robot Food, who also created the corporate identity for the range.

“We wanted to move away from the traditional drab design theme of existing health and free-from food brands…We’ve created a design, which reflects the rich and deep flavour experience of each product. The branding is direct, with a bullet-point asterisk following the brand name, linking FRANK* to the product’s many benefits and the brand font is repeated in all copy, in a uniquely uncomplicated approach to on-pack messaging. We hope the product proposition, benefits and flavour cues couldn't be more obvious,” added design director at Robot Food, Martin Widdowfield.

Of the working with Robot Foods, Wilson said: “As a young company we needed a well-considered and impactful brand and a design with real shelf shout. The team at Robot Food offer a similar blend of experience and determination to us, so working together seemed obvious.”

Robot Food is now working on an e-commerce website and further products under the FRANK* brand.


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