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pd3 to support fundraising evening Swarovski Whitechapel Gallery Art Plus Fashion

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By Gillian West, Social media manager

March 7, 2013 | 2 min read

Annual fundraising gala Swarovski Whitechapel Gallery Art Plus Fashion has engaged experience-led creative agency pd3 to support the event.

The annual event at Whitechapel Gallery explores mixing visual arts with other mediums including drama, dance, film and music. All proceeds from the fundraiser go to supporting the Whitechapel Gallery’s Education programme, brining arts education an opportunity to young people in London.

pd3 has been tasked with creating a social engagement strategy and content creation, from pre-event to post-event. The fundraising evening will feature names from the world of art and fashion including Giles Deacon, Bella Freud, Marios Schwab and Nadja Swarovski, who will select the most promising fashion postgraduates emerging from London to take centre stage in a live catwalk show in the Gallery featuring moving image art - all of which will be captured by pd3’s on-night filming.

“We’ve always been great admirers of Whitechapel Gallery and it is a real honor to be involved with such an amazing event, helping to raise money for a great cause by creating work we love,” commented Alice Driscoll, MD and partner at pd3.

The agency will also be working closely with the gallery to create an engagement strategy and copy for the @_ArtPlus Twitter feed as well as showcasing three teaser trailers in the lead up to the event on Thursday 14 March. The videos will also be hosted on the Art Plus Fashion YouTube channel.

Live music and celebrity DJs will provide the soundtrack to an evening which will feature an auction by Sotheby’s Oliver Barker featuring work by Vivienne Westwood, Bani Abidi, Andrea Büttner, Minerva Cuevas, Peter Davies and Corinne Day.

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