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By Ishbel Macleod, PR and social media consultant

March 7, 2013 | 1 min read

M&S has unveiled a QR code made out of flowers at Westfield White City shopping centre, with the aim of targeting those shopping for Mother’s Day.

Profero’s creative team developed the display, which is five metres by three metres and made up of 10,000 flowers, with design by CURB media.

The display contains an interactive QR code enabling passers-by to order a Mothers’ Day bouquet direct from their mobile and enter a competition to win a year’s supply of flowers for their mum.

When the display is removed, the flowers will be used to create compost.

Marks & Spencer

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