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The Isle of Cumbrae revamps e-brochure as part of tourism marketing drive


By Gillian West, Social media manager

March 7, 2013 | 2 min read

In order to promote The Isle of Cumbrae, also known as Millport, as a ‘must visit’ tourist destination for ‘staycation’ visitors from the UK and international travellers alike Isle of Cumbrae Tourism has worked with Charles Kelly to revamp its e-brochure.

The new e-brochure entitled ‘The Jewel in the Clyde’ follows the launch of the island’s first e-brochure two years ago. The 32-page booklet features images from around the island and is optimised for mobile handsets, a PDF version of the e-brochure is also available for sharing.

“We are all absolutely delighted with the quality of the new e-brochure and the page turning format enables the unique features of the Island to be presented in a highly visual format for maximum impact. This compliments the website very well and enables the Island to punch well above its weight in promotional terms,” commented chairman of the Isle of Cumbrae Tourism Association, Ken Mapes.

The brochure was created by Charles Kelly, who has experience in both marketing and web publishing, and added: “I fell in love with the Island over 25 years ago and felt that it was an under marketed tourism gem and was keen to look for ways to develop its presence on the Scottish and international tourist trail.”


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