Andrew Wilson

IPA announces the appointment of four new city heads

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By Jennifer Faull, Deputy Editor

March 7, 2013 | 3 min read

The Institute of Practitioners in Advertising has made four new appointments to strengthen its UK team.

The new appointments, spanning Birmingham, Bristol, Manchester and Newcastle, will serve a two-year term and aim to help members in their area access IPA services and participate in locally-based activity. They will also act as spokesmen for their area, raising awareness of relevant issues. All four city heads will be active in meeting fellow member agencies in their regions whose feedback will form a programme of activity for 2013.

In Manchester, Peter Craven, managing partner at integrated marketing agency Madhouse, has been appointed to the IPA role. He commented: "I want to find out what Manchester IPA members would like to see from the organisation centrally and to be the collective voice to ensure these requests are heard. I am looking forward to taking on this new challenge, and with the support and help of others in the industry, continue to keep Manchester firmly on the creative map."

Ben Quigley, chief executive officer at Different, will stand for the IPA in Newcastle. Quigley, who has won awards including the IPA Advertising Effectiveness, Roses, London Internationals, New York Festivals, CIPR Pride and Excellence Awards, said: “The IPA city heads aim to create a greater sense of community among members in major cities across the UK outside of London, and to help members get the most from the IPA. I’m all for that, so my motivation as a city head is to fly the flag for ‘excellence’ in Newcastle.”

Representing the Bristol region for the IPA will be Andy Reid, managing director at McCann Bristol. He said of the appointment: “Ultimately, it’s all about giving other member agencies a voice at a national level to highlight the exciting talent and creative energy that we have. I’m also looking forward to working with my peers throughout the region to ensure their needs are met by the IPA through events and training.”

Finally, Andrew Wilson, chief executive officer at WAA, has been named the IPA representative in Birmingham. Wilson, who is also an MBA lecturer and fellow of Warwick Business School, commented: “Birmingham has a well-respected, thriving creative community and it’s my intention to help build on this; attracting and retaining talent, working with agencies and clients to share best practice, and ensuring Birmingham continues to be a 'go-to’ location for national and international brands”.

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