A host of major brands including the BBC, Samsung and British Airways have made the shortlist of finalists for The Drum Marketing Awards.
HM Government Partners and Samsung will duke it out for the Brand of the Year award and eight agencies have been shortlisted for the Marketing Services Company of the Year accolade.
They are Carat UK, Grapple, iD Experiential, MEC, Omobono, PH Creative, Stickyeyes and Ve Interactive.
Marketer of the Year will be contested by Paul Higgins from TalkTalk Business and Sarah Mayall of the Royal Bank of Scotland.
The Drum Marketing Awards are now in their seventh year and this year received a record number of entries. The 2013 judging panel was chaired by Butlins' Jae Hopkins and included marketers from McDonald's, Bacardi and BT.
Winners will be announced at a black-tie ceremony at London's Emirates Stadium on 9 May.