By The Drum Team, Editorial

March 7, 2013 | 1 min read

If this doesn't persuade parents to check their smoke alarms then nothing will. A young boy playing in the burnt-out remnants of his family home stresses the importance of checking smoke alarms and suggests the day the clocks go forward provides a timely reminder. You're going to get this done... right?

Agency: RKCR/Y&R

Creative: Mike Boles / Jerry Hollens

TV Producer: Tim Page

Production Co: Sonny London

Director: Stevie Russell

Producer: Lindsay Turnham

Photography: Mark Patten

Production Designer: James Morrall

Production Manager: Ben Preston

Post Production: Finish

VFX Producer: Fi Kilroe

Fire Safety

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