Weber Shandwick North to create new house style after hiring journalists
Weber Shandwick North has announced the appointment of two former news reporters to head up a new strategic media unit.
The move comes after the public relations firm created a global strategic media group made up of experienced media strategists and former journalists in its offices in London, Brussels, Beijing, Hong Kong, New York and Shanghai.
Daily Mail and Press Association journalist, Chris Marritt, and former Yorkshire News Reporter of the Year, Chris Walker, join Weber Shandwick North in order to help the agency deliver high-quality, print-ready content.
Weber Shandwick North managing director Jo Leah commented: “While all firms are rightly enhancing and expanding their social media and digital capabilities, it is vital to harness the skills of experienced journalists to keep traditional media at the heart of PR. As newsrooms shrink the need for quality content is growing. We have grown rapidly over the last 12 months and by establishing a strategic media unit to operate across all our client accounts we can strengthen the voice of our client’s stories to make sure we genuinely are engaging, always.”
Account director Marritt, who spent six years working in the national media, will head up the strategic media unit with assistance from account manager Walker, who has five years’ experience as a news reporter for the Oxford Mail and Doncaster Free Press.
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