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Tesco launches Clubcard TV service

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By John Glenday, Reporter

March 6, 2013 | 1 min read

Tesco has today given its 16m Clubcard customer’s access to Clubcard TV, a service which provides free access to movies and TV shows.

Content from Warner Bros, Aardman and Endemol will be included in the package with no charges, contracts or subscriptions but will feature targeted adverts from the likes of Kellogg’s, J&J, Colgate and Danone.

These will be peppered between screenings of fils such as the Shawshank Redempttion and children’s shows such as the Care Bears and Wind in the Willows.

Michael Comish, CEO of Tesco Digital Entertainment, said: “Clubcard TV offers a whole world of free entertainment for all the family. It makes digital entertainment easy and accessible for our customers.”

“The reason we can offer great programming for free is because customers will see relevant advertising before and during the movie or TV show they are watching. We’ll use Clubcard data to tell us what might be relevant for our customers and therefore help us deliver a more personalised service.”

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