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Tesco

Tesco to launch voucher-at-till price matching initiative

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By Ishbel Macleod, PR and social media consultant

March 6, 2013 | 1 min read

Tesco is set to launch a voucher-at-till price matching initiative with the aim of comparing its prices to Asda, Sainsbury’s and Morrisons.

Expected to begin next week, the promotion was trialled in Northern Ireland, and will led customers redeem up to £10 of vouchers in store or online.

A Tesco spokesperson said: “We’re continually looking for new ways to help our customers keep the cost of their shopping down.”

Tesco will reimburse customers if branded or own-branded items are cheaper elsewhere.

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