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Peugeot reveals major outdoor campaign for new Peugeot RCZ

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By Gillian West | Social media manager

March 6, 2013 | 2 min read

To promote its new RCZ model Peugeot is deploying premium roadside and rail advertising as part of a major outdoor campaign.

The activity includes two of the UK’s newest premium digital assets, the newly digitised Marylebone Tower and The Cromwell Road Digital Gateway, as well as national large-format locations.

The OOH initiative with JCDecaux is part of the wider 'Feel the Thrill' campaign which includes TV and digital promotion.

With help from Posterscope the car manufacturer has booked immersion campaigns including giant wraps, digital screens and floor media designed to look like road markings at both Victoria and St. Pancras Stations. Key premium roadside locations include the Trafford Tower in Manchester and London’s Wandsworth Roundabout.

“Premium Outdoor locations on roadside and rail act as daily signposts for people on their daily commute, delivering a power of influence to an exclusive, hard-to-reach affluent audience. We are delighted to see Peugeot use Outdoor to its full capability across our premium roadside, rail and digital portfolio,” commented JCDecaux’s managing director Spencer Berwin.

From 25 March a second wave of activity will run across Euston Station, covering the Eusron Immersion zone and Euston Motion, the nine screens that surround the concourse will also feature branding along with further key roadside locations such as the Glasgow Sail.

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JCDecaux

Every day millions of people interact with JCDecaux’s digital poster advertising sites in cities across the UK.

We help brands and clients reach and influence consumers, harnessing the latest Out-of-Home technology including programmatic to drive results through the marketing funnel. From the top 30 cities to the highest-indexing shopping malls, major rail hubs, iconic roadside poster sites and leading supermarkets and airports, our Out-of-Home advertising cuts through to audiences, making omnichannel campaigns work harder and creating a seamless experience for audiences in the online and real-life world.

Unlike other forms of media, Out-of-Home is inclusive, free-to-access and can’t be adblocked or avoided. Plus, when brands spend on Out-of-Home, nearly 50% of ad revenues go back into the community, funding valuable public services such as bus shelters and the provision of on-street defibrillators.

At the core of JCDecaux’s activity is our sustainability commitment - our extra-financial performance is rated well above the media industry average by leading international bodies including: CDP, Ecovadis, MSCI, FTSE4Good and Sustainalytics.

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Posterscope

Posterscope is the world’s leading out-of-home and location marketing specialist with billings in excess of $3 billion. It knows more about what people think, feel and do out of the home and translates this understanding into compelling, creative and quantifiable solutions which make a meaningful difference to clients’ businesses. Posterscope has over 1,000 people in 61 offices located in 35 countries worldwide.

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