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By Gillian West, Social media manager

March 6, 2013 | 1 min read

Paddy Power has responded to chatter on its Facebook wall about ‘big Cheltenham race tips’ with a new ad that tracks the source of dodgy tips to their unreliable roots.

Created by CP+B as part of the brand’s ‘We Hear You’ campaign, the ad spot follows the journey of one Cheltenham tip from a Facebook fan back to the room of a prison, via some unsavoury characters.

The moral of the story is “if you don’t know where your tip started, it’s probably a load of rubbish”.

The ad itself aims to highlight that Paddy’s big offer are more reliable than the tipsters, with a second ad of the same vein entitled ‘Mystic’ to follow shortly.

Paddy Power

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Crispin Porter Bogusky

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