Paddy Power responds to Facebook betting tipsters with "Tip Tracker Cell Mate" TV ad
Paddy Power has responded to chatter on its Facebook wall about ‘big Cheltenham race tips’ with a new ad that tracks the source of dodgy tips to their unreliable roots.
Created by CP+B as part of the brand’s ‘We Hear You’ campaign, the ad spot follows the journey of one Cheltenham tip from a Facebook fan back to the room of a prison, via some unsavoury characters.
The moral of the story is “if you don’t know where your tip started, it’s probably a load of rubbish”.
The ad itself aims to highlight that Paddy’s big offer are more reliable than the tipsters, with a second ad of the same vein entitled ‘Mystic’ to follow shortly.
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