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M&C Saatchi Mobile unveils its top five trends and insights for mobile advertising

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By Ishbel Macleod, PR and social media consultant

March 6, 2013 | 2 min read

M&C Saatchi Mobile has unveiled a white paper looking at the agency’s top five trends and insights for mobile advertising.

Introducing the white paper, Maurice Saatchi said: “2013 sees a fundamental shift in favour of mobile technology. The PC will be eclipsed by tablets and smartphones.

“Mobile brings marketers data to die for. Now what they need is someone to carry out a simple task – to decide, out of the map of newly available data, when to go and how to get there. That is why, in this new world, Brutal Simplicity of Thought is a painful necessity.”

The ‘Inside Mobile Advertising’ white paper looks at the current state of the mobile advertising market; key developments in mobile and advertising technology; the changing face of mobile advertising; campaign tracking and measurement and the importance of being local.

It discovers that while only one per cent of ad spend was on mobile, it accounted for 23 per cent of consumer attention.

The paper suggests that this year will see social networks investing in deeper insight in order to offer sophisticated targeting capabilities, as well as the line between advertising and content being blurred.

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