Marketing Weak: McIlroy, Button and Ennis show why they should stick to sport in Santander campaign

Rory McIlroy walked off a golf course last week and although he initially blamed it on toothache, he's since admitted that he wasn't satisfied with his performance. If he applied the same level of self-examination to his acting in this ad, he probably would have fled the set after three minutes. The other two stars aren't much better and you have to feel for the beleaguered director needing to get this trio to trudge their way through this script.

Agency: Havas Worldwide

Creative Team: Mick Mahoney / Brendan Wilkins / Russell Schaller TV Producer: Laura Middleton Film Prod Co: Hotspur & Argyle

Director: David C Kerr

Producer: Danny Fleet

Dir of Photography: Daniel Cohen

Post-Prod House: Unit

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