Guide Dogs

Hearing Dogs for Deaf People appoints Palmer Hargreaves for creative

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By Ishbel Macleod, PR and social media consultant

March 6, 2013 | 2 min read

Hearing Dogs for Deaf People has appointed Palmer Hargreaves as its creative partner, with the agency to work on developing vital fundraising campaigns.

Susannah Forkun, head of fundraising for Hearing Dogs for Deaf People said: “As a non-government funded organisation, it’s important that our campaigns are thought-provoking, have strong call to actions and lead to the general public taking a real interest in the work of Hearing Dogs. We are excited to be working with Palmer Hargreaves and look forward to creating many engaging campaigns with them, ultimately helping to create more life-changing partnerships between deaf people and hearing dogs.”

Palmer Hargreaves has already developed a campaign for the charity’s volunteering function, promoting puppy socialising.

Nikki Watts, managing director at Palmer Hargreaves, added: “We’re really going to be stepping up a gear with fundraising this year, the brief poses an excellent strategic and creative challenge for the agency, communications need to span a multitude of audiences and channels in order to be effective. It’s a challenge we relish and look forward to being part of raising the critical funds the charity needs to keep up its vital work.”

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