Crown Paints appoints PHD for media planning and buying
Crown Paints has announced the appointment of PHD to handle its media planning and buying account for the UK and Ireland.
Liz Hickson, marketing director at Crown Paints, said: “We’re excited to appoint PHD as our UK and Ireland media planning and buying partner. We’re looking forward to an effective partnership that will help us to drive continued growth within the sector.”
Dani Briers, managing director of PHD in Manchester, added: “We are absolutely delighted to be working with Crown Paints and look forward to delivering innovative communications solutions that build on the great heritage that exists across the brand portfolio, whilst also reflecting the evolving media behaviours of their audience.”
The account, which PHD will take over this month, will be handled by the Manchester office.
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PHD is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media and was named as the UK’s ‘Media Agency of the Year 2016’ at the Media Week Awards and as ‘Media Network of the Year 2016’ by Campaign magazine.Find out more